Due to competitive differentiation pressures, Capital Markets executives are embracing Big Data in order to gain new insights. Big Data can help improve statistical confidence. Tools and technology are necessary to help capture, analyze the data for new marketing and investment approaches, risk management and strategy.

The analytics spotlight is on. Wealth Management firms that are serious about customer analytics strategy including aggregated data will have greater customer and advisor retention, discover investment opportunities, and be able to better scrutinize both operational and reputational risks. By leveraging aggregated information through customer analytics; firms will be able to make better predictions and improve the effectiveness of targeted customer marketing and ongoing service campaigns.

Many Financial Services firms are beginning to now realize how much data they collect or already have in store, and looking into ways to develop new market strategies and commercial opportunities using this data. As a result, there are a number of new service providers emerging offering a wide array of technologies to facilitate the overall process.

Big Data cannot be an IT only managed asset at Capital markets firms. It is also an asset that the business teams need to succeed. A Capital Market firm that does not consider Big Data as part of its strategy in 2014 will certainly miss an opportunity.