Leading companies are using data collection and analysis to conduct controlled experiments to arrive at more precision in tailoring products or services for customers and, to substantially improve the decision-making process. Is your organization prepared for an information-led transformation?
Data analytics experts are finding that dark data can be helpful for forecasting customers’ interests and behavior, retaining customers’ loyalty over the long term and to learn how to reach others with similar interests or demographic but; what is it?
A new study that finds older Americans are struggling with debt underscores the importance of financial literacy, says Wharton’s Olivia S. Mitchell.
Wharton finance professor Michael R. Roberts explains the value of shopping for a mortgage and clarifies the trade-offs homebuyers need to weigh when there is no obvious choice.
Wharton finance professor Michael R. Roberts explains why some homeowners should consider investing any extra money they have rather than using it to make additional mortgage payments.