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Tuesday, 10 March 2015 15:06

The Silent Treatment

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Our ability to communicate with each other has reached unprecedented levels. We are constantly connected. Social networking sites, instant text, voice and video messaging, are now commonplace, providing for instantaneous interactions.

Wednesday, 28 January 2015 01:21

The Internet of Things; a trending opportunity…

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The buzz in the past twelve months about the Internet of Things (IoT) has shown that serious conversations are continuing and focused on real-world applications and results. The increase in the number of connected devices proves that IoT is not an exploratory activity, but a change whose impact is steadily evident across industries.

Saturday, 13 December 2014 18:33

Branding, consider the basics

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Are you nurturing your brand? A powerful brand influences corporate performance. Is brand innovation at the forefront of your strategy? 

A brand is an intangible asset that is essential to attain a targeted reputa­tion and to convey strategic intent to customers, prospects and internal stakeholders.  Achieving brand success lies in a company’s ability to express its aspiration and value proposition to stakeholders.  If the target audience is familiar with the company, understand its value, purpose and direction they will most likely be willing to trust and do business with the brand.

Wednesday, 15 October 2014 21:22

You Are Not An Onion

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Imagine you’ve invented a groundbreaking technology—you’re a computer game designer, a scientist, a celebrated major league baseball player in the World Series or an Olympian. As children most of us pondered on such ideas, we hoped and determined that nothing is impossible and we believed that we could achieve the unthinkable.

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Finance – Knowledge@Wharton

Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania.